Identidad Visual, Dirección Creativa

Düa+Labs

A person in a pink workout outfit retrieves a container of Dua Labs creatine from a gym bag, with a lush green backdrop and a clear blue sky highlighting the fitness and health theme.
The image features a green background with the text "Düa+Labs" in bold white font, conveying a modern and professional brand logo design.
rubro
Ecommerce
año
2025
país
Chile

Dua+Labs llegó a nosotros con un desafío claro: diferenciarse en un mercado saturado de suplementos genéricos y estéticas médicas frías. Necesitaban una identidad que conectara con una generación que busca bienestar integral: simple, accesible y basado en ciencia confiable. El reto era construir el equilibrio perfecto entre confianza científica y cercanía humana, transmitiendo calidad comprobable sin perder personalidad ni vitalidad.

A black jar labeled "Düa Labs Creatina" rests on a tree branch surrounded by vibrant green leaves against a clear blue sky.
A black jar labeled "Düa Labs Creatina" rests on a tree branch surrounded by vibrant green leaves against a clear blue sky.
Three stacked cardboard boxes, labeled "Vive Düa" and "Düa Labs," are secured with green branded tape, set against a neutral background, highlighting packaging design and branding.
The image shows a collage of rectangular cards in green with a pink border, featuring the message "¡Gracias por elegir nuestros productos!" in bold white and yellow text, with the Dua+Labs logo and website link at the bottom.

Desarrollamos un sistema visual estratégico que rompe los códigos del sector. Usamos una paleta vibrante que aleja la marca de azules farmacéuticos obvios (verde profundo, lima, rosa, celeste), tipografía clara y legible, y un elemento distintivo con carácter propio. El resultado es una marca que transmite seriedad sin frialdad, funciona donde importa (ecommerce, marketplaces, packaging) y posiciona a Dua+Labs como la marca de suplementos para la vida real en Chile, México y LATAM.

A sleek laptop displays a vibrant website with a focus on health and wellness, featuring a nutritional product and clear, modern design, set on a minimalist mint-green pedestal.
A pink gym bag sits on vibrant green grass, partially unzipped to reveal a container of creatine from Dua Labs, with a green yoga mat rolled up alongside.
A green and pink Dua Labs packaging bag is displayed against a light background, featuring Spanish text that reads "Un paso más cerca de tu mejor versión" alongside a blue certification badge.

Completo en Behance

Web

otros trabajos

A small bakery storefront with the sign "Tu Tarta" above, featuring a bright orange awning and bench, accented by green tiles on the lower facade, with inviting glass doors displaying a warm interior.
Tu Tarta
A small bakery storefront with the sign "Tu Tarta" above, featuring a bright orange awning and bench, accented by green tiles on the lower facade, with inviting glass doors displaying a warm interior.
Tu Tarta
A colorful poster on a concrete pole features two small, purple face sculptures and reads "Handmade with heart and soul," set against a vibrant orange and green background, with a leafy tree and blue sky in the backdrop.
Pia Isaia
A colorful poster on a concrete pole features two small, purple face sculptures and reads "Handmade with heart and soul," set against a vibrant orange and green background, with a leafy tree and blue sky in the backdrop.
Pia Isaia

Todos los proyectos

nuestros clientes dicen

nuestros clientes

nuestros clientes dicen

creemos juntos

creemos juntos

creemos juntos

algo increíble

algo increíble

algo increíble

HABLEMOS